Peter Dart

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+44 (0)7881 720 552

Peter Dart is a global marketing professional with 40+ years’ experience, having worked on many of the world’s most well-known brands in both the Corporate and Not-for-profit sectors. He has worked for clients and agencies at Board level and led all aspects of brand strategy and innovation, brand positioning and identity, and a wide range of communication using both traditional and digital media channels. He has worked in every significant market in the world. He has a passion for amazing work. Most recently, from 2020 - 2022, he was working at Upfield/Arivia where he was the Chief Growth Officer. He has now established a new marketing venture called Dartahead.

Business Career:

  • 1975 – 1988: Brand Manager, then Marketing Director at Unilever where he worked in the UK, the Philippines, and Germany, where he was a member of the Board for 5 years

  • 1988 – 2001: Entrepreneur / Founder and Chairman of Added Value Marketing Consultancy (now part of WPP / Kantar). Grew to over 300 people. Acquired by Tempus plc in 1999 where he became a member of the Board. Tempus was acquired by WPP in 2001

  • 2001 – 2020: Global Client Lead at WPP where he led the Global WPP Unilever Team, and also advised many other clients

  • 2020 – 2022: Arivia (Greece) Board Member. Chief Growth Officer. Advisor to the Upfield CEO and Arivia CEO

  • 2023 ongoing: Founder & CEO, Dartahead

Commercial Experience:

Peter has worked in the following sectors: Food, Plant-based and Vegan food, Ice-Cream, Spreads/Dressings, Beverages, Homecare, Personal Care, Perfumes and Flavours, Petcare, Confectionary, Snacks, Telecoms, Banking, Insurance, Sanitaryware, and more.

3rd Sector Experience:

In the last 20 years Peter has also gained significant expertise across the 3rd Sector, having helped develop strategy and brand campaigns for over 50 organisations, many of which he has served at Board level. The breadth of his experience covers Culture, Music and the Arts, Education, Royal Charities, Healthcare, Sustainability, and several other areas.

Culture, Music and the Arts:

Royal Choral Society – Chairman since 2017

The Royal College of Music – Member of Council since 2015

VOCES8 Foundation – Trustee since 2011

The Academy of St Martin in the Fields – International / Board Member since 2010

St Mary's Church, Wargrave – Director of Music since 2013

The British Museum – Former Chairman of the Marketing Advisory Group


Education and Employers Taskforce, Inspiring the Future – Trustee for 10 years 2010 - 2020

Rhodes Trust – led the development of the 2017 brand relaunch.

NCUB (National Centre for Universities & Business) – developed this brand

Westminster Grey Coat Foundation – former Trustee (2012 – 2017)

UAL (University of Arts, London) – former member of the Development Board

Gates Cambridge Trust – led the development of the brand relaunch

QE Prize for Engineering – helped develop the brand in 2011

Royal Charities:

Prince Charles' Foundation – former Trustee for 5 years (2013 – 2018)

The Royal Foundation, United for Wildlife, Invictus Games, Heads Together – developed these brands


EJAF / MenStar Coalition – invented the brand in 2018 and continue to be a Marketing Advisor

The Alzheimer's Society – led the branding for the Prime Minister’s initiative on Dementia

Wellbeing of Women – led the development of the brand relaunch in 2010

Projects, Causes, and Charities:

Muhammad Ali Center – Marketing Advisor 2018/9

Mandela Trust – worked with Nelson Mandela to help invent the UK arm of the Charity

UK National Equality Standard (NES) – Past Board Member

Road Safety High Level Panel – Past member of the Advisory Board

RAF 100 year Centenary – advised the Brand and Campaign for the Centenary in 2018

Blueprint for Better Business – advised on the brand


Between 1972 – 1975, Peter studied at Oxford University where he was for 3 years the Organ Scholar of Hertford College. He gained an MA in Physics. He is a Licentiate of the Royal Academy of Music (LRAM), an Associate of Trinity College of Music (ATCL), and a Fellow of the RSA (FRSA). Previously, Peter studied at Teignmouth Grammar School in Devon (1965 – 1972).


Wine: a passion for wine meant that Peter and his wife owned and developed Stanlake Park Wine Estate in Berkshire for 8 years. Stanlake has a large Vineyard, Winery, and Cellar Shop, selling many different types of award-winning wine.

Music: in addition to the many music organisations he helps, Peter is the Director of Music at St Mary's Parish Church in Wargrave, Berkshire, where he lives. Always on the look-out for singers and instrumentalists to sing or play in the Music Group.

Family life: Peter is very involved in the family, particularly enjoying holidays and travel